Getting the Most from Your Practice Marketing Plan

Web-based strategies to elevate your practice marketing plan

Take a minute to ask yourself...What is my current strategy for marketing my physician practice?  How efficient are those strategies (e.g., time, energy, ROI)?  What improvements could I make to my existing strategy?

The key challenge facing physicians today is finding innovative and effective ways to drive greater volumes of new patients and procedures in a playing field of increasing competition and evolving national healthcare policy.  In addition, referral development and practice marketing can be painful, costly, time consuming, inconsistent, and highly variable.

Goals of pracice marketing often focus on generating practice awareness in the community and with potential patients, establishing practice reputation in a competitive environment, and increasing the volume of qualified referrals for specific procedures or patient types.

To remain relevant and competitive physicians need to understand where conventional practice marketing (e.g., newspaper ads, direct mail, etc.) and web-based marketing fit within the overall practice development strategy.

When it comes to your practice's web presence...What kind of web presence do you have?  Are patients aware of your practice when searching for provider information or disease treatment information?  How are your peers marketing their practices online, and are you staying competitive?  Have you maximized available opportunities to grow practice awareness and expand referral reach?

Search Engine Optimization and Paid Search marketing strategies are evolving direct-to-patient marketing into a focused art form.  The benefit of web-based marketing centers on the ability to directly target and engage a wide number of patients.  Integration of a web-based marketing strategy into your practice development plan is a highly cost-effective method of improving the overall return from your marketing dollars.

Putting the Pieces Together...Benefits of Search Optimization and Paid Search Marketing to your practice

Search Optimzation and Paid Search marketing decreases the time and financial impact of practice marketing.  SEO and SEM strategies allow physicians to focus on patient care and physician staff to dedicate time, energy, and resources on patient experience and practice efficiencies.  Web-based marketing expands the reach of your referral network and establishes competitive web presence, while the building the brand value of your practice.  Using data to drive optimization and improved ROI, SEO and SEM performance analyses give your practice visibility into valuable patient drivers that can be leveraged in other aspects of your practice.