Who we areOPTIMSEM offers strategic marketing solutions to clients in the medical device and neuromodulation industries. Leveraging over fourteen years in the medical device industry, OPTIMSEM has found a specialized niche in referral development and patient recruitment for targeted, refractory patient populations. Additionally, our expertise lends itself to providing consultative services in the areas of therapy development and clinical marketing.
OPTIMSEM's clinical specialities range from neurology, to psychiatry, to movement disorders, to chronic pain. The key to our success is in our understanding of how patients find information, how they make decisions, and how they are motivated to take an active role in their health care management. We take a customized approach towards meeting the wide-ranging goals of our clients, who range from private-equity-owned start-ups to large-cap medical device manufacturers. Regardless of size, OPTIMSEM provides a one-on-one review of each potential customer's strategic marketing goals and helps clients and their teams find the right solution for their therapy goals and budgets. Whether the goal is to increase study awareness, grow therapy identity, target specific types of patients, or target qualified patient referrals, OPTIMSEM can help to improve client marketing efficiency and ROI. |
Katie VELEZ, PresidentKatie Velez is the President of OPTIMSEM. She has spent nearly 21 years in the medical device industry in various Global, Strategy, Market Development and Consulting roles. Katie is experienced in bringing new therapies to market and is effective in developing strategies to drive increased patient and physician awareness, education, referral development, and recruitment in underserved and refractory patient markets. |
what clients and colleagues are saying
Omid Khodai, OD, MS, RAC, CQA, CQM/OE
Director, Clinical Research, Boston Scientific
We enlisted Katie's company to help with study enrollment for an IDE study. I found Katie to be a consummate professional who was able to apply her considerable knowledge of clinical marketing strategies to help accelerate study enrollment. I would recommend her services to other industry clients.
Brandy Castano-Pardo
Manager, Clinical Monitoring
Extremely efficient and resourceful, is how I would describe Katie. I had the pleasure of working with Katie, at St. Jude Medical, Inc. She worked in the Marketing department and I was in Clinical Research. Katie is a rare out of the box thinker who can not only conceptualize an idea, but can plan and ensure that it comes to fruition. She is a very talented individual who can acclimate to any situation and quickly becomes an expert on any topic. I truly enjoyed working with Katie and I know that she would make a great addition to any team.
Kevin Wilson
Director, Strategy and Emerging Therapies
I managed Katie as an employee at St. Jude Medical for a number of years. She demonstrated over and over again a unique ability to take an abstract business or therapy problem and break it down into manageable chunks with creative solutions. She is one of the smartest, creative, honest, hard-working, fun people I have had the privilege to work with in my career.
Todd J. Lang
Marketing /Management /Sales in Pharmaceuticals, Implantable Devices, Capital Medical Devices
Katie is talented and dedicated with a strong work-ethic and commitment to achieving any challenge she is presented with. In addition to her analytic and problem-solving skills, Katie has an ability to create and maintain strong key relationships both internally and externally. She has consistently demonstrated her ability to learn and become a knowledge-expert in a wide variety of disease states and strategic marketing areas and has managed to transition these abilities into running a successful consulting company. During my time working with Katie, I found her to be extremely capable in getting things done in a rapidly changing environment. She’s a team player, willing to help and lead. She has high standards for herself and others and consistently delivers high caliber work. I would be happy to work with her again and think she would be an asset to any team.
Ernest Mantes
I worked with Katie for eight years at St. Jude Medical. She is a motivated and driven professional who always found a way to get things done! She worked with and through others to accomplish the most ambitious of organizational goals. Her outgoing, friendly personality and can-do attitude led to her being well-respected and well-liked by executive leadership, managerial peers, subordinates, and key partners from outside the organization. Katie is a hard-working and loyal employee, a strategic thinker and a strong leader; who I recommend, without hesitation, to any hiring organization
Brad Kennedy
Field Clinical Engineer II at St. Jude Medical
I had the pleasure of working with Katie while at St. Jude Medical from 2009-2012. She was an integral part in the pre-market penetration for the Deep Brain Stimulation clinical trials and the preparation for the product market release. Katie led the setup and initialization of physician referral development programs. The results of her leadership were clearly seen by the increased number of enrollments into the clinical studies. Katie was a team player and continuously motivated both internal and external parties involved in the complex clinical studies that she was involved with. It was an absolute honor to be part of this team with her and without any hesitation, I guarantee that she will be a strong addition to any organization