SEARCH ENGINE OPTIMIZATION (SEO) & PAID SEARCH CAMPAIGN (SEM)
PACKAGES & CUSTOMIZATIONS

SEO PACKAGE #1 - WEBSITE ANALYSIS AND OPTIMIZATION
Improve practice visibility and organic web presence
    - Practice website analysis
     - Keyword strategy, web optimization, and content development*
     - Project management, SEO analysis and optimization, and quarterly performance reporting

SEM PACKAGE #2 - BASIC PAID SEARCH SEM
Increase volume of new patient referrals
   - Practice analysis and competitive landscaping
    - SEM Paid Search campaign set-up, including keyword and ad strategy and ad copy generation
    - Project management, SEM campaign analysis and optimization, and quarterly performance reporting

SEM Package #3 - TARGETED PAID SEARCH SEM
Competitive targeting of specific patient referrals
    - Basic Paid Search SEM, plus
     - SEM Paid Search Display Network campaign set-up (additional targeting add-ons included)
     - Project management, SEM campaign analysis and optimization, and monthly performance reporting

SEM Package #4 - TARGETED PAID SEARCH SEM + SOCIAL MEDIA PAID SEARCH SEM
Competitive targeting of specific patient referrals with expanded reach into social media networks
    - Targeted Paid Search SEM, plus
     - Social Media Paid Search campaign set-up
     - SEM Paid Search + Social Media Paid Search project management
     - Analysis and optimization of campaigns and monthly performance reporting

CUSTOMIZATIONS - CAMPAIGN ADD-ONS
Tailored customizations to meet referral development goals
     - Package upgrades (Targeting, Display Network, Social Media, Web Development)

THE OPTIMSEM FORMULA

Knowledge
Understanding the disease, the patient, and the marketplace.

Precision
Leveraging findings with an
open mind.

Influence
Identifying key influencers and
areas of opportunity.

Content
Focused content development and
syndication to maximize referrals.

Habits
Knowing patient psychographics and how they search for information.

Engagement
Empowering patients to take active management in their treatment.

Evolution
Continuous analysis, improvement, and optimization.

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For package information and pricing, call (469) 200-0303 or click here to contact us.

*The Fine Print
Web hosting development fees to integrate website source code optimizations and developed content not included in package pricing. Pricing based on level of direct access to practice website source files and hosting provider.