WHAT IS THE BENEFIT TO MY PRACTICE?

     - Increase patient and procedure volumes
     - Build brand value
     - Expand patient referral flow
     - Implement web referral best practices
          - Improve natural "organic" search referrals
          - Drive qualified patient referrals through targeted SEM
          - Leverage findings to continuously improve practice development
     - Establish web presence to expand practice awareness
     - Greater efficiency and return on practice marketing dollars

((Revenue - Costs)/Costs) x 100 = ROI%

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UNDERSTANDING ROI

A traditional Yellow Pages ad for your business may cost $1000 per year and result in 100 leads.
     
     - Ten of those leads become customers.
     - Each customer provides an average revenue of $120.
     - The value of each lead is $12.
     - The ROI for the Yellow Pages ad is 20%

PUTTING THE PIECES TOGETHER

Strategic web-based marketing plans can decrease time and financial impact on physician practices.  Physicians and staff are able to focus on providing quality patient care. 

Because search engine optimization and marketing rely on proven data-driven analytics to maximize ROI, the data, analysis, and continuous performance optimization provide confidence to invest in practice marketing.